The advent of the Internet has definitely given birth to a lot of technologies and opportunities which both small and big market players can use. One good example is the possibility of instantly creating an online store today. As you know, online stores have become widespread in any part of the world today. Many businesses have set up their own online stores and many are interested and planning to build their own. This is very true for small market players like the small to medium-size businesses (SMBs) and home-based businesses.
On the other hand, the social media have also become widely popular across countries. Facebook alone has reached more than 1 billion users recently. As part of the continuous innovation and exploration of available technologies, businesses have now seen the capability of putting up an online store using Facebook. However, before you set up and run your own Facebook store, you may want to consider some tip on how to run it properly to optimize its benefits to work on your advantage. Read on below to help you out.
Don’t get people upset.
Many businesses that use Facebook often get criticized by the viewers, particularly their prospective customers, because they don’t have concise and straight to the point information about their products. Add to that the lack of clear instructions on how to shop with them. If these issues are not addressed well, your Facebook store can expect criticism from a significant number of viewers. This, of course, is undesirable.
What needs to be done then? Educating your prospective customers is the answer. If they immediately get what your Facebook Page is trying to say, then they won’t get upset. Instead, they may develop a certain level of interest which favors you as this could mean placement of order.
Manage your inventory properly and efficiently.
If you have an attractive Facebook Page and if your products can generate interest from a lot of consumers, you can expect continuous and increasing demand. With this, it is necessary to have a systematic and efficient way of managing your inventory.
If you are an SMB that only has an office, you may need a warehouse sooner or later. This also means a need to increase the number of employees. You need to consider this when planning your business. In this way, you won’t be caught up in the middle of your fast growing business not knowing what to do next.
To make your inventory management more efficient, you may consider the adoption of communication technologies such as online phone services. One good provider is RingCentral, which has become a reliable company to many SMBs.
Ensure a responsive customer service help.
If you succeed in attracting customers, you have to be ready in quickly answering their inquiries. Also, you need to have shipping options to cater to more types of customers. You have to take note that it is in the nature of consumers that when they liked a product and want to buy it, they would place an order and shell out money right there and then.
Facebook businesses are 24/7.
More and more people are now having access to the Internet. This has resulted to the elimination of time as a limitation in sending comments and suggestions to Facebook businesses. With this, there is a necessity and importance of having away to be responsive to feedbacks all day and all night. If you don’t have the capacity yet to be online 24/7, you may consider the time when most of Facebook users are accessing their accounts. Usually, people open their social media accounts during night time.