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If you are putting so much focus on your Facebook brand page, you may have noticed lately that you are getting far from obtaining your target returns. It no longer works as great as before. In fact, it is not only you who experience this unfavorable change. There are quite plenty of business owners such as Mark Cuban and Dallas Maverick who have expressed the same grief as yours.
TechCrunch, for instance, has revealed that the posts created by Facebook brand pages become visible not to the whole community connected to the origin of the posts, but only to a tiny portion of it. The posts are hidden from the rest of the supposedly audience. Further changes made by Facebook had caused the severe drop on a brand’s reach to as much as 40%.
And now it is getting even worse. Posts from brand pages can be seen by only less than 10% of the brand’s total audience. This means that if your brand page has 5,000 followers, your posts are only visible to fewer than 500 of the people on your page. This applies to all types or classifications of brand pages. So, whether you are engaged in a business VoIP or whatever products or services that you are selling, you will encounter the same scenario.
This is obviously a problem, which is why Facebook itself proposed a solution. Pay Facebook and it shall make your posts available to a bigger audience. Now Facebook is on the move to rip some wallets. While this condition is alright to a few business owners, many are in misery and not willing to ride on. There are even brand owners who chose to close their Facebook page and leave the platform. Should you do the same, consider the following.
Evaluating Your Facebook Brand Page
Count on the existence of recurring purchases. The presence of regular customers who buy more may tighten your bond with Facebook. However, if you find your business in a state wherein you have to find new customers, then leaving Facebook would be a great idea. It is always more affordable and beneficial to sell more to current customers than to look for new buyers.
Your collection of other contact information of your followers on Facebook may also give you a reason to keep your brand page. Such information will allow you to reach your current and potential customers in some ways other than Facebook. Investing in gaining more followers will grow your list of contact details. Such data will then assist you in transferring or directing your followers to more effective social media platforms. You can easily invite them.
How’s Your Return on Investment?
Are you making money out of your followers? If you are generating revenue from each of your fans in Facebook, then figure out how much. This will help you determine whether you are gaining or just wasting time and resources. Unless you are getting a positive a return on investment, you may have to switch direction and leave your brand page behind.
Keep in mind that upon evaluating your profit from your brand page on Facebook, you have to take into account the number of fans you need to acquire a specific amount. For instance, you can get one person to make a $25 worth of purchase for every 15 new fans. By doing so, you will discover how much time and money you need to advertise and acquire the number of fans you need.
Facebook might be effective for some, but not for others. The main thing is if that if you decide to hold on to your page, make sure it’s worth the investment.
